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We're now reaching the end of a cycle, we're seeing feature wars. That's what's going on between Facebook and Google, both perfectly timing the rollouts of their developer proposition to coincide with the others' — on the very same day! I don't even have to look at them and I am sure that they're too complicated. Because I've been around this loop so many times. The solution to the problem these guys are supposedly working on won't come in this generation, it can only come when people start over. They are too mired in the complexities of the past to solve this one. Both companies are getting ready to shrink. It's the last gasp of this generation of technology.
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